How to Find Apprenticeship Employers for Your Programs

Finding supportive employers to partner with is key to providing valuable learning experiences and unlocking career pathways for apprentices.

How to Find Apprenticeship Employers for Your Programs
Alex Mahoney

Alex Mahoney

Sr. Account Executive

If you’re passionate about fostering hands-on learning opportunities for aspiring professionals, you might want to partner with employers who believe in the power of Apprenticeships to bridge the skills gap and create a talented workforce. 

When developing an Apprenticeship program, finding dedicated and supportive employers to partner with is key to providing valuable learning experiences and unlocking career pathways for apprentices. In this blog, we will guide you through effective strategies to find Apprenticeship employers for your programs. 


Which Employers Are Looking to Start Registered Apprenticeship Programs?

First and foremost, understanding the variety of industries that Apprenticeships serve helps when deciding which employers to approach. While trade occupations still lean on Apprenticeships for training, these programs have expanded to nearly every industry imaginable. Here are just a few examples:

  • Manufacturing and Engineering. Employers in the manufacturing and engineering sectors, including automotive, aerospace, machinery, and electronics, can benefit from Apprenticeship programs. These programs help develop a skilled workforce capable of meeting industry-specific demands and technological advancements.
  • Healthcare and Biotechnology. The healthcare industry, including hospitals, clinics, and research institutions, can establish Apprenticeship programs for healthcare professionals such as medical assistants, nursing assistants, or lab technicians. Biotechnology companies may also offer Apprenticeships for laboratory research roles.
  • Information Technology and Digital Skills. Employers in the IT industry, including software development, cybersecurity, network administration, and data analysis, can utilize Apprenticeship programs to bridge the skills gap and train individuals for in-demand tech positions.
  • Hospitality and Culinary Arts. Restaurants, hotels, and hospitality establishments can create  Apprenticeship programs to train individuals in culinary arts, hospitality management, or specific roles within the industry, such as chefs, hotel managers, or event coordinators.
  • Energy and Utilities. Employers in the energy and utilities sector, including power companies, renewable energy providers, and water treatment facilities, may offer Apprenticeships for electricians, lineworkers, or technicians specializing in energy systems and infrastructure.
  • Skilled Trades and Construction. Industries such as plumbing, electrical work, carpentry, HVAC, and construction often have a long-standing tradition of Apprenticeship programs. These employers recognize the value of hands-on training and passing on trade skills to the next generation.
  • Transportation and Logistics. Transportation companies, logistics providers, and freight operators can implement Apprenticeship programs for positions such as truck drivers, mechanics, dispatchers, or logistics coordinators to address workforce needs in this critical industry.
  • Financial Services and Banking. Financial institutions and banks may develop Apprenticeship programs to train individuals for roles in finance, accounting, customer service, or investment banking, providing hands-on experience in the financial sector.

The potential for Apprenticeship programs extends across countless professional fields, creating a foundation for a skilled and productive workforce. If you are an employer who values skills development, talent retention, and investing in future employees, you might consider starting a Registered Apprenticeship Program.


Need help building your Apprenticeship Program? Check out our guide that covers  the basics. 


How to Find Employers for Your Apprenticeship Programs

Apprenticeship sponsors can utilize different strategies to find employers for their programs. Some effective approaches include:

  1. Networking. Tap into professional networks, industry associations, and local business organizations to connect with potential employers who may be interested in participating in your Apprenticeship program. Attend industry events, conferences, and job fairs to expand your network and engage with employers directly.
  2. Outreach and Partnerships. Collaborate with local hiring agencies, economic development organizations, and chambers of commerce to identify and reach out to employers who may be willing to partner with your program. These organizations often have existing connections with businesses and can facilitate introductions.
  3. Employer Engagement Programs. Develop specific employer engagement programs that highlight the benefits of Apprenticeship programs, including cost-effective talent development, increased productivity, and access to skilled workers. Offer informational sessions, workshops, or webinars to educate employers about the advantages of Apprenticeships.
  4. Industry-specific Associations. Engage with industry-specific associations, trade groups, or labor unions that have a vested interest in promoting Apprenticeship programs within their sectors. These organizations can help identify employers who are receptive to Apprenticeship opportunities and provide valuable industry insights.
  5. Online Platforms and Job Boards. Utilize online platforms and job boards focused on Apprenticeships or workforce development to connect with potential employers. These platforms allow you to showcase your Apprenticeship program, post job listings, and attract employers who are actively seeking Apprenticeship opportunities.
  6. Customized Outreach. Tailor your outreach efforts to specific industries or sectors where Apprenticeships are highly relevant. Craft targeted messages that highlight the unique benefits and value of Apprenticeship programs for those industries, demonstrating how they can address their workforce needs and foster growth.
  7. Referrals and Recommendations. Leverage existing employer partnerships and successful Apprenticeship collaborations to generate referrals and recommendations. Satisfied employers who have experienced the benefits of Apprenticeship programs firsthand can be valuable advocates, helping to attract new employers to your programs.

Remember to clearly articulate the advantages of Apprenticeships to employers, emphasizing the value they bring in terms of talent development, skill acquisition, and long-term success. Building strong relationships with employers through effective communication and ongoing support will contribute to the growth and sustainability of your Apprenticeship program.


How to Boost Employer Engagement 

Once employers are on board and the process of launching their Apprenticeship has begun, ensuring ongoing employer engagement is critical for program success and longevity. 

Engaged employers provide valuable on-the-job training, mentorship, and real-world experiences that complement classroom instruction. To boost employer engagement, establish clear communication channels, actively involve employers in program design and curriculum development, and recognize their contributions. Regular check-ins, feedback sessions, and networking events can further strengthen the employer's commitment to the program. Building strong relationships based on trust and shared goals will encourage ongoing engagement and promote the long-term success of apprenticeship initiatives.


Related Content: Increase Employer Engagement with Apprenticeship Management Software



By implementing strategies such as networking, partnerships, industry-specific outreach, and leveraging online platforms, you can connect with employers who are eager to invest in the development of a skilled workforce. 

Build strong relationships with your employer partners, taking care to understand their needs. Understanding their position and clearly articulating how Apprenticeships could benefit them will help attract employers to your program. Apprenticeships thrive on collaborative efforts and mutually beneficial partnerships—a foundation that will ultimately provide apprentices with the necessary skills and knowledge to embark on successful careers. 


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